Building a Community at Blak Powerhouse

To inspire young Australians to join We Are Warriors (WAW), we transformed the brand into a sports team, where each warrior—whether artist, athlete, musician, or mentor—becomes a role model to rally behind.

Understanding that today’s fans follow individuals, not just teams, we created "The Warriors Locker Room," an immersive, behind-the-scenes space. This experience connects supporters with their favorite role models, drawing from the sports world's passion and unity to build a strong sense of community around WAW.