EXPERIENTIAL CONCEPT*
CLIENT | WE ARE WARRIORS
CATEGORY | ACTIVATION
*THIS PROJECT WAS DEVELOPED AS A CONCEPT AS PART OF D&AD SHIFT SYDNEY 2024 CLIENT BRIEF
Through a collaborative team project, we curated a concept pitch for an experience within Blak Powerhouse on January 26 that inspires young Australians—Indigenous and non-Indigenous—to join We Are Warriors.
Inspired by the sacred space of a locker room, where stories of triumph, resilience, and unity come to life, the Warrior Locker Room surrounds you with Blak excellence.
Each locker dedicated to a Warrior, filled with visuals, memorabilia, and personal stories—an invitation to interact, learn, and connect.
And because nothing says support like the shirt on your back, WAW merch lets you wear your allegiance with pride.





GO FROWARD OR BACK, EITHER WAY THERE IS MORE WORK TO BE SEEN