PR ACTIVATION CONCEPT*

CLIENT | GREENPEACE

PRODUCT | SINGLE USE PLASTIC

*THIS PROJECT WAS DEVELOPED AS A CONCEPT FOR AWARD SCHOOL 2023 PR ACTIVATION BRIEF

Single-use plastic created today ends up in the ocean tomorrow, affecting the lives of all who rely on it for enjoyment, such as surfers. Despite witnessing the problem firsthand, awareness of the long-term consequences of plastic pollution remains low.


To raise awareness of the future impact of plastic waste on our oceans, Greenpeace will host the "Future Waves Pro" at Melbourne's URBNSURF Wave Pool Park.

Inviting with world’s best surfers to compete in the newest competition. Little do they know, the wave pool will be filled with 36,000 kg of single-use plastic, representing the amount that enters the ocean daily.

A powerful visual, driving home the urgency to reduce plastic consumption and protect our oceans for future generations.


GO FROWARD OR BACK, EITHER WAY THERE IS MORE WORK TO BE SEEN

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